Leverage our unmatched experience
Inside Developers Boardroom

Smart-casual, Developer-Informed Growth Strategy for SME Service Firms

If you're an architect, agent, planning consultancy, engineer, specialist consultant or proptech platform working with SME property developers – you're inside the right place.

The unmatched insights Inside Developers Boardroom will help you sharpen your positioning, simplify your marketing, and build a more consistent pipeline of developer and owner clients.

Our Magnetic framework was created to give owners and managers of small firms a straight-forward, easy deployed personalised strategy, based on unmatched, real insight from inside the SME developer world.

We offer three clear ways to work together. Each one is designed to give you practical momentum, aligned with how SME developers think and buy.

a person working on a laptop
Book a 2-Hour Strategy Session
Get clarity and traction – fast.

Ideal if you want a fresh, developer-informed perspective on a sales or marketing challenge. No fluff. Just clear actions you can take immediately to improve your outreach, messaging or sales performance.

Best for: established service providers who need an outside view before committing to longer-term plans.

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Bring Us in to Lead a Workshop
Sharpen your pitch, focus your message, get buy-in.

Perfect for lean teams selling into development who want to rethink how they show up, where they focus efforts, and how to stand out in a crowded market. You'll leave with shared language and renewed momentum.

Best for: firms with an active pipeline or new offer that want team alignment and focus.

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Build Your Magnetic Strategy Over 4–6 Weeks
Develop a custom client-growth plan

Using our proprietary Magnetic Framework, we'll work alongside your team to develop clear targeting, an efficient referral engine, and high-converting marketing assets. Delivered virtually, designed for action.

Best for: firms with a strong track record who are ready to scale smarter, not harder.

Introducing – The Magnetic Club; Inside Developers Boardroom

After 7 years and 500+ hours serving SME property developers with strategy sessions, we've taken the unparalleled insights and network to create an entirely unique offering focused purely on helping small and medium sized UK property service firms grow their business.

Cohort intakes take place every 2-months, by invitation only, and offer a confidentiality and anonymity-first approach, giving you the first opportunity to receive answers, feedback and advice, without ever having to reveal your name or business.

From checking the quality of Ai-prompts with our experts, to asking your peers for boutique developer contract value trends, the Magnetic Club blends peer and expert support like no other, alongside inclusive workshops and intelligence.

Why Our Clients Choose Inside DB

With over a decade of deep industry involvement and 500+ hours of live strategy sessions with developers and advisors, our experience is unmatched when it comes to helping professionals win better-fit work in this sector.

We understand the frustration of:

  • Long sales cycles and slow project decisions
  • Competing on price rather than credibility
  • Struggling to stand out or get consistent referrals
  • Wasting time on unfocused content or marketing that doesn't convert

We've designed our approach specifically for owner-led, time-poor teams who need to get smarter – not louder – with their sales and marketing efforts.

Our Experience,
at a Glance

Alex Harrington-Griffin

  • Created the first SME Developer accreditation – issued to 150+ developers, now owned by LandTech
  • Delivered over 500 hours of boardroom strategy sessions – connecting professionals to real project opportunities
  • Host of the Real Developer Podcast – 40+ hours of deep interviews with the people who actually buy your services
  • Former SME columnist for Estates Gazette – now contributing to the SME Professionals section
  • Ex-developer and board advisor – bringing direct project-side experience to every session

Get in touch with us