Leverage our unmatched experience Inside Developers Boardroom

Smart-casual, Developer-Informed Growth Strategy for SME Service Firms

1. Book a 2-Hour Strategy Session

Get clarity and traction – fast.

A wooden table with various items arranged on it including a crumpled piece of paper with the words 'Marketing Strategy', an iron, a pot plant, three markers, and two books. One of the books is titled 'A Designer's Guide to Marketing and Pricing'.

A smartphone with a black case is lying on a wooden surface, displaying a webpage titled 'SprintPoint'. The text on the screen mentions strategic tools for growing businesses and offers free resources.

A smartphone is being held in a hand against a background of corn plants. The phone display shows a webpage with text promoting business services, featuring a call-to-action button and the phrase 'Now is the time, you start getting more business online!'

2. Bring Us in to Lead a Workshop

Sharpen your pitch, focus your message, get buy-in.

3. Build Your Magnetic Strategy Over 4–6 Weeks

Develop a custom client-growth plan

If you're an architect, agent, planning consultancy, engineer, specialist consultant or proptech platform working with SME property developers – you're inside the right place.

The unmatched insights Inside Developers Boardroom will help you sharpen your positioning, simplify your marketing, and build a more consistent pipeline of developer and owner clients.

Our Magnetic framework was created to give owners and managers of small firms a straight-forward, easy deployed personalised strategy, based on unmatched, real insight from inside the SME developer world.

We offer three clear ways to work together. Each one is designed to give you practical momentum, aligned with how SME developers think and buy.

Ideal if you want a fresh, developer-informed perspective on a sales or marketing challenge. No fluff. Just clear actions you can take immediately to improve your outreach, messaging or sales performance.

Best for: established service providers who need an outside view before committing to longer-term plans.

Perfect for lean teams selling into development who want to rethink how they show up, where they focus efforts, and how to stand out in a crowded market. You’ll leave with shared language and renewed momentum.

Best for: firms with an active pipeline or new offer that want team alignment and focus.

Using our proprietary Magnetic Framework, we’ll work alongside your team to develop clear targeting, an efficient referral engine, and high-converting marketing assets. Delivered virtually, designed for action.

Best for: firms with a strong track record who are ready to scale smarter, not harder.

Why Our Clients Choose Inside DB

With over a decade of deep industry involvement and 500+ hours of live strategy sessions with developers and advisors, our experience is unmatched when it comes to helping professionals win better-fit work in this sector..

We’ve designed our approach specifically for owner-led, time-poor teams who need to get smarter – not louder – with their sales and marketing efforts.

We understand the frustration of:

Long sales cycles and slow project decisions
Competing on price rather than credibility
Struggling to stand out or get consistent referrals
Wasting time on unfocused content or marketing that doesn’t convert

Our Experience, at a Glance

Alex Harrington-Griffin

Created the first SME Developer accreditation – issued to 150+ developers, now owned by LandTech
Delivered over 500 hours of boardroom strategy sessions – connecting professionals to real project opportunities
Host of the Real Developer Podcast – 40+ hours of deep interviews with the people who actually buy your services
Former SME columnist for Estates Gazette – now contributing to the SME Professionals section
Ex-developer and board advisor – bringing direct project-side experience to every session